TV AZTECA
STRATEGIC COMMUNICATION ANALYST
- Internal communications management (Reach of 60,000 collaborators).
Implementation of communication strategies in the 32 states of Mexico, Honduras and Guatemala. - Advertising BTL and ATL related to TV Azteca series and programs.
- Branding: Suppliers, strategic scouting and montage monitoring.
- Events: Planning, development and support in events with a reach of 3,500 associates.
- Corporate Sales: Deals with brands, suppliers and resource management.
- Marketing, implementation of TV Marketing strategies focused on external participants.
- “Brand Ambassador” Branding in strategic places, corporate identity, Social Media strategies, renewal in the design of our websites and facilities.
Campaigns:
Marketing and External Communication
Implementation of marketing campaigns and follow up on strategic content in Social Media, campaigns performance data analysis via Nielsen (rating and internet searchs). Marketing events in which viewers participated (Branding and Social Media Comms), content visible in different external platforms like TV Azteca channel, YouTube, Facebook and ATL.
Internal Communication
Internal communications management (Reach of 60,000 collaborators). Implementation of communication strategies in the 32 states of Mexico, Honduras and Guatemala. Recognition program and values reinforcement, event planning with benefits with collaborators, email and printed comms in TV Azteca corporate. "Brand Ambassador” Branding in strategic places, corporate identity, Social Media strategies, renewal in the design of our websites and facilities.
