GOOGLE PLAY STORE
HIGHSPRING
MERCHANDISING ASSOCIATE - GLOBAL APPS CAMPAIGNS
- Led the management of global seasonal campaigns on the Google Play Store for the AMER, EMEA, and APAC regions, overseeing Salesforce scheduling, partner coordination, and tracking of promotional content such as artworks, offers, and FAQs.
- Coordinated product launches through monthly staging sessions with internal Google teams, ensuring final validation and adherence to global standards.
- Strengthened partner relationships through data analysis and proactive communication, increasing their engagement and collaboration in future campaigns.
- Managed the execution of key campaigns including Cyber Week, Year End Deals, and New Year, New You 2024, overseeing 62 partners and ensuring timely delivery aligned with brand objectives.
- Contributed to the global campaign for the Paris 2024 Olympic Games, achieving outstanding KPIs (CTR, Clicks, Visits, and App Actions), and collaborated with the editorial team to produce 12 customized articles across 17 markets, demonstrating initiative and ongoing team support.
Seasonal campaigns:
Offers and Content
Valentine's Day 2025 serves as a prime example of a campaign that thoughtfully considered its offers and positioning content. For this reason, it was divided into three distinct waves. It can be described as three campaigns in one, with leading global brands participating in their respective fields, such as Tinder, Instagram, Amazon, Canva, Walmart, and Crunchyroll, among others. The campaign involved comprehensive analysis, including queries, metadata, data analysis, post-mortem KPI evaluation, and meticulous planning.
AMER
Country list: US, CA, MX & LATAM
EMEA
Country list: AU, GB, DE & FR
APAC
Country list: IN, ID, TH, MY, SG & PH
Offers
Cyber Week (Black Friday) 2025 is an exemplary campaign that succeeded in generating positive results across all partners' offers. The campaign was structured in two distinct waves, effectively operating as two campaigns in one. It featured leading global brands in their respective fields, such as Audible, Bumble, Paramount+, and Max, showcasing their highest offers of the year. The campaign involved thorough processes, including queries, metadata analysis, comprehensive data analysis, post-mortem evaluation of KPIs, and strategic planning.
AMER
Country list: US, CA, MX, BR & LATAM
EMEA
Country list: AU, GB, DE & FR
APAC
Country list: JP, IN, ID, TH, MY, SG & PH
Content
Pride 2025, International Women's Day 2025, and World Mental Health Day 2024 are excellent examples of campaigns that successfully aligned partner content with the campaign themes. These campaigns were not divided into waves. In our Pride 2025 campaign, leading global brands in their respective fields—such as Tinder, Grindr, Amazon Prime Video, and Apple Music—participated with creative topics that resonated with the theme. The campaign involved comprehensive activities, including queries, metadata analysis, data analysis, post-mortem KPI evaluation, and strategic planning.
AMER
Country list: US, CA, MX, BR & LATAM
EMEA
Country list: AU, GB, DE & FR
APAC
Country list: KR, HK, TW & MO
Campaigns
Global 2023
- World Mental Health Day
- Halloween
- Cyber Week
- Year End Deals
Global 2024
- New Year, New You
- Valentine's Day
- Academy Awards
- International Women's Day
- Eras Tour - Taylor Swift
- Pride
- Summer Olympic Games - Paris 2024
- Summer Paralympic Games - Paris 2024
- World Mental Health Day
- Halloween
- Cyber Week
- Year End Deals
Global 2025
- New Year, New You
- Valentine's Day
- International Women's Day
- Pride
Awards
- Golden Quill:
- Exceptional collaboration with the Editorial Team: providing training to app teams and new joiners, maintaining constant availability to answer questions and assist with programming.
- Contributed to the creation of 12 tailored articles showcasing over 150 apps across 17 markets during the Paris Summer Olympics Global Campaign 2024. Developed Trix tracking for these 12 Olympic editorial pieces, assigned tasks, and proactively reviewed all sources of truth to ensure accuracy and quality.
